BMWUSA.COM
I served as the Product Lead for the redesign of BMWUSA.com from 2014-2015. While in that role, I worked closely with other project leads to create the initial project directions and manage client priorities. I helped create and guide technology strategies, user experience strategies, and visual design directions. I also established and socialized new practices within kbs/Spies -- including product visions, product roadmaps, and modular design principles.
As a direct result of my work, BMWUSA.com was ranked #1 Automotive Website by J.D. Power - jumping up from #16 - and has remained in the Top 10 ever since.
The Client Ask
The overall project is a broad-reaching complicated initiative, redoing the entire platform -- front-end and back-end -- in a phased manner. The main goals of the overall project were:
- Enable cohesive web experience across multiple devices & screen sizes
- Streamline user experience of website — the product line had grown significantly, and the website navigation was focused on business-facing terminology instead of user-facing terminology
- Better showcase the product line -- provide better images, more cohesive narrative, and better product information.
- Establish a forward-looking architecture to allow for more feature releases more often
- Address accumulated debt — technical, strategic, and content
- Decrease costs of website maintenance & hosting