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Levi Strauss & Co

Levi Strauss & Co came to Group SJR for a content-rich corporate site that would highlight their heritage, legacy, and commitment to sustainability.

I provided creative direction, site architecture, UX direction, and product management.

The new Levistrauss.com

The new Levistrauss.com

I worked closely with the content and design teams to strengthen the Levi Strauss brand message with a streamlined site architecture the minimizes the clutter typical of corporate sites. 

Levistrauss.com, before the redesign

Levistrauss.com, before the redesign

The previous design had many levels of nested pages that made it difficult to find meaningful content and was not mobile-friendly.

 

Starting Design Directions

Starting Design Directions

Final Design Direction

Final Design Direction

Information Architecture

Information Architecture

The amount of content redesigned for the launch required a detailed site map. I created this initial draft and oversaw updates from the UX/design team. 

Annotated Wireframes

Annotated Wireframes

Annotated wireframes for all pages were created to capture layout and functionality. 

 

Final Redesigned site across devices

Final Redesigned site across devices