Levi Strauss & Co came to Group SJR for a content-rich corporate site that would highlight their heritage, legacy, and commitment to sustainability.
I provided creative direction, site architecture, UX direction, and product management.
The new Levistrauss.com
I worked closely with the content and design teams to strengthen the Levi Strauss brand message with a streamlined site architecture the minimizes the clutter typical of corporate sites.
Levistrauss.com, before the redesign
The previous design had many levels of nested pages that made it difficult to find meaningful content and was not mobile-friendly.
Starting Design Directions
Final Design Direction
The amount of content redesigned for the launch required a detailed site map. I created this initial draft and oversaw updates from the UX/design team.
Annotated wireframes for all pages were created to capture layout and functionality.